Role: Marketing Director
Duration: June 2023 - Present
Tools: Instagram, Canva, Squarespace, LinkTree
About the club: HKYours is a cultural social club, and as part of the marketing team, we are responsible for designing banners, posters, graphics, and merchandise to help promote club events and sponsors. Additionally, we are responsible for managing the club’s social media, website and writing monthly newsletters to inform our club members.
As the marketing director, my primary responsibility is maintaining team relationships and hosting regular meetings with executives. Plus, creating bilingual graphics and captions for promotional material on social media, developing marketing campaigns for events and sponsors, and managing the website.
🌐 Website redesign:
Revamp critical pages (ie. homepage, sponsorship page, user flows) with copy and design that reflected brand voice and image. To ensure a consistent experience and resolve confusing color hierarchy.
